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Adia Sowho


Managing Director - Mines

Adia Sowho is the Managing Director, Nigeria for Mines: a machine learning-powered digital credit platform. Mines offers a 'credit-as-a-service' platform that enables mobile operators, banks, retailers and payment processors offer credit to their customers, tackling the challenge of consumer credit for Nigeria's 90 million adults without easy access to credit. One of Mines' deployments of note is kwikcash which is currently available by dialing *561# from your 9 mobile phone or *554*561# from Airtel or Glo lines. It is also available on the web at Previously, she was the Director of Digital Business at 9mobile (formerly Etisalat Nigeria) where she was responsible for partnering with startups to deliver mobile content, advertising, financial and API services. This was after being a management consultant at Deloitte Consulting's Chicago office and a Radio Frequency Engineer at a US mobile operator called U.S. Cellular. Adia graduated from the Kellogg School of Management with an MBA after her Electronic and Electrical Engineering degree.